Työnimike: Digital Marketing Manager

Työnkuvaus:
You will be responsible for analyzing data to identify and execute upon opportunities to improve the digital discoverability of our website and online content. You will use your SEO skills to contribute to improved search rank, optimized content and increased conversions. Your marketing teammates will count on you to help drive digital campaigns, measure and optimize these initiatives, report results and propose improved ways of operating based on the data. Your data will enable the team to make data-driven decisions, improvements and optimizations for the maximization of campaign ROI. Responsibilities . SEO/SEM management - keyword research & analysis, search engine performance, market analysis, inbound link building, AdWords, etc. . Build systems & best practices to ensure that all content is optimal for SEO . Funnel & conversion optimization - marketing automation - implementing measurement & attribution models, manage key conversion points in the marketing funnel, including landing pages, website calls-to-action, and lead-generation forms (HubSpot) . CMS management - site auditing, conversion path optimization, analytics, editor-in-chief & layout support (WordPress), CTA & CTR, goals & conversions . Campaign organization - planning, execution, and analytics to determine effectiveness with feedback to stakeholders . Support Product Marketing, Communications & other content contributors in the creation of high-quality and effective digital content . Create & maintain metrics reports on effectiveness of marketing activities and its impact on business Qualifications . Over 3 years of relevant experience - web statistics & marketing . Bachelor's Degree or higher in marketing or related field . Thorough knowledge of search ranking & optimization factors . Proficient in web analytics & keyword tools - HubSpot, Google Analytics, Google Tag Manager . Experience with data-driven SEO analysis & optimization - A/B testing, smart content, etc. . Adequate knowledge of HTML, CSS, JavaScript . Ability to analyze data & provide evidence-based recommendations . Business-minded with the ability to understand the dimensions of the business & company market strategy, activities, performance, & direction . Excellent verbal & written communication in English is a must . Strong team player with an ability to work in diverse teams We offer a dynamic, highly international workplace working with talented and skilled people from all around the world. We embrace openness, learning, encouragement and fun. The Qt Company operates in China, Finland, Germany, Japan, Korea, Norway, Russia and USA. To learn more please visit http://qt.io. Qualified applicants should send their resume and cover letter to careers (at) qt.io. For more information, please contact Katja Kumpulainen, tel. +358407222829.

Työnantajan nimi: The Qt Company Oy

Työnantajan osoite: Bertel Jungin aukio D3A, 02600 ESPOO

Työn lyhyt kuvaus: Mainonnan ja markkinoinnin erityisasiantuntijat

Maa: Suomi

Alue: Helsinki-Uusimaa

Sopimuksen kesto: Tilapäinen

Sopimuslaji: Kokopäiväinen

Kokea: Yli 5 vuotta

Lähde työtarjous: TE-palvelut, Julkiset työvoimapalvelut, Suomi