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Työnimike: Digital Marketing Manager, Online Services

Työnkuvaus:
Wärtsilä Services provides high-quality lifecycle services that enhance customers' business. Its broad range of services supports both shipping and power generation companies, whenever and wherever needed. Solutions range from spare parts and basic support to ensuring the maximised lifetime, increased efficiency and guaranteed performance of the customer's equipment or installation - in a safe, reliable, and environmentally sustainable way.

Wärtsilä Services is looking for a Digital Marketing Manager, Online Services to ensure the business growth and customer engagement in Online/Digital channels. This exciting opportunity offers you the chance to build Online Services Business and take responsibility of global digital marketing through internal and external online media. You will be a member of Online Services marketing and support team. The position reports to Senior Manager, Online Services.

Location: Finland or any of Wärtsilä main hubs in European time zone.

Responsibilities
 Communicate Online Services new developments, features and upgrades, to customers, partners and internal stakeholders, both new and existing users
 Market Online Services through internal and external media mediums and (business) social media channels including external media, partner sites, Wärtsilä.com, LinkedIn, Twitter, Yammer and Compass intranet.
 Targeted marketing of Wärtsilä products, solutions and Services to customized audiences in Online Services portal.
 Management of the international events schedule, ensuring its compliance with budgets and is supportive of the Online Services objectives.
 Liaising and networking with the Corporate, Divisional and Business line marketing teams to maximise marketing coverage for Online Services.
 Management of effective launch plans to ensure comprehensive introduction of new products and services.
 Management of the production, amendment and issue of marketing materials to support the Online Services team.
 Entrusted with the idea generation, content and design of the Online Services' digital and printed marketing materials, ensuring consistency and brand alignment throughout.
 Initiate and collect marketing related development and enhancement proposals from internal and external stakeholders.
 Follow-up and analytics on all marketing activities to ensure effective campaign content, management and return on investment.
 Management of the Online Services marketing budget, including forecasting and reporting.

Requirements
 We are looking for marketing professional with hands-on experience in digital and online marketing, preferably in B2B environment
 Proven skills and experience with digital marketing channels and tools e.g. Salesforce Pardot
 Relevant academic degree coupled with minimum of 3 years of work experience
 Creative and development minded, interest in customer facing digital designs
 Self-driven persona with proven change management and analytical skills
 Excellent customer focus and Services mind-set
 Excellent collaboration, communication and presentation skills
 Fluent in written and spoken English, other languages are considered as an asset

Please apply by 14th October, 2018.

Contact persons to give further information
Jyri Kulmala
GM, Sales Development and Online Services
+358 40 4839847

numberOfPosts: 1

jobCategoriesCodes_0: http://data.europa.eu/esco/isco/C2431

positionTypeCode: directhire

Työnantajan nimi: Wärtsilä Finland Oy

source: TIVA