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Työnimike: Growth Marketer, Email Programs

Työnkuvaus:
Growth Marketer, Email Programs, Vaadin Oy, Turku
Vaadin is a development platform that enables development teams to be more effective at building great user experiences while hiding the complexity needed to make modern web apps. Amongst our customers, we count 40% of Fortune 500 companies. We operate an open core business model and serve a developer community with more than 150 000 members.
Vaadin's marketing is focused on creating useful content that helps developers find and use Vaadin. Much of this content is online: blogs, tutorials, video, webinars, whitepapers, PDFs. The marketing team is also actively involved in events around the world to spread awareness.

Vaadin is looking for an email marketer to manage its communication throughout the entire lifecycle of its users, with a focus on activation, engagement and reactivation. The person in this role will be part of a five-person growth marketing team located in our Turku HQ, Finland, and collaborate closely with other marketing, product and sales teams to define the email programs for our key products and services.

Responsibilities

-Build email channel communications based on CRM and analytics data.
-Create the copy and visual specifications for personalized user journeys through the email programs.
-Collaborate with the rest of the growth team to find ideas that will improve team KPIs and test hypotheses on all channels. (Do you have growth ideas that will involve our product & engineering teams? Even better.)
-Monitor email analytics and analyze campaign results to capture insights that inform clear and actionable changes.
-Create segments for both transactional and behavioral campaigns.
-Improve the utilization of our CRM and Marketing automation systems.

Requirements

-Proficient in English
-Proven professional experience in email marketing
-Strong interest in growth marketing and processes
-Knowledge of email marketing best practices, a/b testing, deliverability
-Experience in working in high-velocity testing, iteration cycles is a plus
-Previous knowledge of Hubspot marketing suite and workflows is a plus

Benefits

-Competitive salary and excellent benefits
-A chance to be a part of a fast-growing international software company with a community of over 150 000 software developers.
-A transparent working environment
-A creative and friendly work environment with minimal bureaucracy
-Flexible working hours

For questions or more info don't hesitate to contact Head of Growth, Ömer Gökce Tümer, omer.tumer (at) vaadin.com.

For questions or more info don't hesitate to contact Head of Growth, Ömer Gökce Tümer, omer.tumer (at) vaadin.com.

numberOfPosts: 1

jobCategoriesCodes_0: http://data.europa.eu/esco/isco/C2431

positionTypeCode: directhire

contractTypeCodes_0: fulltime

Työnantajan nimi: Vaadin Oy

source: TIVA