Työnimike: Market Intelligence Manager

Työnkuvaus:
IKEA Finland Service Office is now looking for a Market Intelligence Manager for a full-time, permanent contract. Are you passionate about understanding consumer behaviour, people's life at home? Get inspired by making data & analysis meaningful to improve decision-making? Willing to generate insights that are clear, focused and easily usable? The one with good numeric and qualitative analytical skills combined with impactful presentation and communication skills? Oh yes, we ask a lot, but offer even more, keep on reading further: Owner of this position will carry and lead independently all the projects in the area of research, market data, media/web analytics and consumer insights and will also be a strong contributor in the strategic business planning. In this role you are responsible for the holistic analysis of all the relevant information re consumers, competitors, market development, product areas, IKEA -brand and life (at) home, both internal and external studies. You will strengthen our knowledge in our target group insights enabling us to recognize the upcoming business potentials and trends. You will interpret the research findings into our business planning process and marketing communication and by doing this help us to position ourselves and meet our overall growth objectives. You will report to Country Marketing Manager and have close cooperation both with our stores as well as with all key stakeholders in IKEA Service Office, e.g. country management team, commercial team etc. The responsibilities include following areas: - You are responsible for interpreting the research data into relevant findings for business plan etc. key strategies and plans. Help the key stakeholders build insightful future scenarios with a main focus on the market, consumers and customers. - You are expert of all the relevant planning documents and will support in reaching the goals via providing needed data and strategic analysis. - You coordinate with your international IKEA counterparts the global IKEA studies and pull out their results in order to serve our business and marketing planning. - You provide support for competence and accessability to the market intelligence information within the organization (e.g. service office functions and store managers) We are looking for a person with experience in research/strategic planning preferably with a degree in marketing, business or similar. You have a few years experience both from qualitative and quantitative market research or social studies and strategic planning. You enjoy working with numbers and data and can work strategically and analytically to indicate actions. You have good understanding of research methodologies, as well as database management, media/web analytics. Besides that you: - Have interest in life at home, home furnishing and design - Are proactive, result-driven and independent by nature - Have capabilities to prepare and run presentations to diverse target groups. Capability to simplify complexities, bring them down to earth and make it easier to see the relevancy for the business. - Enjoy working in the dynamic, ever-changing retail atmosphere - Are a fluent communicator and a good team player, who motivates and inspires - Have no issue to manage business English verbally (discussion, presentation, online) and in written We can offer you: - Lots of support in your individual development plans - Environment of togetherness, where everyone is accepted as they are, where everyone is listened - All the opportunities world-wide in the successful, growing company: in IKEA you can truly build your future in multiple ways.

Työnantajan nimi: IKEA Oy

Työnantajan osoite: Espoontie 21, 02740 ESPOO

Työn lyhyt kuvaus: Mainonnan ja markkinoinnin erityisasiantuntijat

Maa: Suomi

Alue: Helsinki-Uusimaa

Sopimuksen kesto: Tilapäinen

Sopimuslaji: Kokopäiväinen

Lähde työtarjous: TE-palvelut, Julkiset työvoimapalvelut, Suomi