Työnimike: Marketing and Communication Manager

Työnkuvaus:
Polar is one of the world's top sports training brands. Founded in Finland in 1977, we help anyone who wants to get more from their training, whether they want to run faster, cycle further, lose a few kilos, or win world titles. We have a great line-up of products, apps and services and continue to evolve to offer the best possible experience to the people, teams, schools and clubs who use our products every day, all around the world. If you join us, you'll be part of an international team in an innovative company with a simple mission: to help people get fitter, faster. We are now looking for the following professional Marketing and Communication Manager for a temporary position (1 year) We are currently seeking a highly motivated Marketing Communication Manager to join our Global Marketing team. A MarCom Manager at Polar leads holistic, omni-channel marketing communications, including planning, execution, optimization and maintenance. In this role you will be responsible for delivering successful global marketing campaigns and concepts supporting specifically the needs of the lifestyle and fitness business category. Additionally, as a MarCom Manager you will be in charge of supporting a certain local market areas from the headquarters' point of view. The ideal candidate is a digital native who understands the business and creative processes also for traditional communications. You must also enjoy driving marketing operational excellence with a sufficient set of KPIs and have knowledge in customer journey optimization. Main responsibilities: - Understanding Polar customer behaviors and touch points - Develop campaigns through a variety of channels - Optimize campaign delivery process to drive significant value for the business in the customer base and revenue terms - Responsibility for planning and executing all aspects of marketing campaigns from concept drafting through execution and to results analysis - Developing and implementing innovative strategies for improving retention and growing customer value - Analyzing existing customer behaviors to identify key customer events that will trigger engaging communications - Developing compelling marketing concepts, writing copy, briefing design team and overseeing production of assets - Continuously testing and optimizing marketing campaigns, applying learnings from data analysis - Presenting marketing results and insights at performance meetings and sharing them with all Polar countries - Lead approach to working with agencies on a global basis to ensure professional planning across all territories - Work alongside the Brand, Digital, PR, Social Media and International teams to define the right marketing mix - Responsible for day to day relationship with media agency and identifying business support of these agencies - Support the Senior Manager of MarCom in annual marketing strategy development and budget planning - Responsible for ensuring messages are legally compliant We expect you to have: - Master's degree in communications, journalism, marketing or another business related field - Experience in 360 marketing communication planning and execution in different customer touch points, online and offline - Commercial drive and the ability to combine business objectives with a relevant communications approach in a global context - Customer-centric decision making attitude that is based on market research and consumer behavioral data - Creative skills in order to contribute fresh and new ideas into concrete concepts considering multi-cultural needs - A good level of inter-personal and communication skills to be able to communicate with cross-functional teams and to lead creative marketing project members - Excellent understanding of social media channels and community management - Project management experience about organizing work and prioritizing tasks to meet deadlines and budget targets - Capability and willingness to work hands-on together with the team, also under pressure

Työnantajan nimi: Polar Electro Oy

Työnantajan osoite: Professorintie 5, 90440 KEMPELE

abstractJV_invalidEuresFlag: false

Työn lyhyt kuvaus: Mainonnan ja markkinoinnin erityisasiantuntijat

Maa: Suomi

Alue: Pohjois-Pohjanmaa

Sopimuksen kesto: Tilapäinen

Sopimuslaji: Kokopäiväinen

Kokea: 2–5 vuotta

Lähde työtarjous:
MOL/Työ- ja elinkeinoministeriö, Julkiset työvoimapalvelut, Suomi