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Työnimike: Senior Web Analyst

Työnkuvaus:
The Stockmann Group is an international fashion chain employing thousands of retail professionals in more than 500 stores across 19 countries. Increasing e-commerce and reinforcing the multi-channel approach are at the core of Stockmann s future. We operate in a highly ethical manner and responsibility has been an important part of our business operations for over 150 years. Our goal is to inspire our customers and to offer them amazing experiences in a unique shopping environment.



Are you our new and ambitious

Senior Web Analyst?

Let us know about your expertise and become a part of our strongly developing ICT & Marketing & Digitalisation organization.

In your position you will build and develop our online analytics processes in order to support the creation of an omnicommerce business strategy. You will also ensure that data is available and used as a backbone for decision making and growing Stockmann s ecommerce sales through continuous experimentation and A/B testing.

The position is permanent and located in Stockmann Head Office, in Pitäjänmäki, Helsinki.

Key accountabilities:

Support the analytic needs of a Digital Commerce business unit by analyzing web traffic using tools such as Google Analytics.
Creating understanding on the consumer behavior, anticipate customer movements and interpret messages that are most effective in driving customers to conversion.
Developing the web analytics tools and dashboards, actions and processes to support omnichannel view on the customer
Develop A/B testing strategy and practices
Requirements:

3-4 years of related experience
Experience of working with Google Analytics, data visualization and conversion optimization and A/B testing tools
Understanding of digital marketing activities and attribution models
Functional knowledge of eCommerce content, user experience and core eCommerce capabilities
Basic understanding on tools and platforms related to eCommerce, DMPs, SEO and marketing automation
Experience of Python, JavaScript and SQL a strong plus
Ability to think critically and incorporate data and testing into the decision-making process. Ability to effectively present analytics data and communicate findings.
Analytical, innovational, result driven person with a passion of getting things done
Excellent verbal and written communication in Finnish and English
Please fill in the application form including your CV and salary request by the latest on 20th of January 2019.

For more information, please contact Kaisa Nick, Head of Digital Commerce, tel. +358 445621324 on Wednesday 9.1.19 9:00-10:00 and on Tuesday 15.1.19 14:00-15:00.

numberOfPosts: 1

jobCategoriesCodes_0: http://data.europa.eu/esco/isco/C2431

positionTypeCode: directhire

Työnantajan nimi: Stockmann Oyj Abp

source: TIVA