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Työnimike: Commercial Marketing Program Manager

Työnkuvaus:
Experis™ is the global leader in professional resourcing and project based workforce solutions. We attract, assess and place specialist professional talent, connecting the passion of individuals with the ambition of business. At Experis IT we specialize in skilled IT search and solutions and deliver high-demand talent for mission-critical positions to clients in over 50 countries. Experis is part of ManpowerGroup, the world leader in innovative workforce solutions.


 

We are looking for

Commercial Marketing Program Manager

for our global technology Client in Espoo.

Job Description:

Commercial Marketing Manager will join the Central Marketing Organization (CMO) to support local executions and support in driving the commercial business segments (Enterprise and Public Sector).

The Commercial Program Manager's main responsibility is to manage the local marketing projects, plan and collaborate with key internal and external stakeholders as well as select agencies. Key projects results are reported on monthly basis. Key success factor will be the ability to understand commercial audience needs and behavior as well as company solutions.

The ability to analyze (digital and event) marketing performance is invaluable in this job. It's key to have an overall perspective on the customer's needs and pain points, so that the business gains and applicability are highlighted, rather than demonstrating just technology features.

More specifically, the Commercial Marketing Program Manager will drive key local content marketing projects (customer references, events, marketing automation, blogs, third party editorial) based on key themes defined for the Finnish market, run specific local digital campaigns, help maintain local digital presences and support the CMO Lead in brand led initiatives.

Key requirement is to embrace the Digital Transformation story to give customers an experience of getting valuable insights from our marketing communication. Understanding of our customer journey in the marketing automated world is paramount in ensuring connected marketing journey. The role Commercial Marketing Program Manager will be to draw on expertise within when planning marketing executions with specific industry of scenario focus. The ability to generate tangible benefits to the enterprise segment is core to this role.

Typical Day in the Role includes:

Program Management:

- Work together with key internal stakeholders to plan marketing projects' scope and KPIs (30% of time)
- Report periodically on progress and deliver action plan to address issues (10% of time)
- Engage with regional CMO team and sales team in getting access to relevant insights to run local project successfully (5% of time)

Execution:

- Deliver hyper local marketing projects and evaluate outcomes against targets set (35% of time)
- Support local CMO and BG Leads on GEP program follow-ups and optimization (10% of time)
- Follow-up on marketing analytics to measure ROI (10% of time)
- Plan and deliver hyper local cross channel marketing campaigns and always-on marketing
- Internal communication on marketing activities towards sales and bg team

The person we are looking for:

- Is interested in event execution, along with experience
- Has skills in content creation/development, driving the local digital campaigns. Able to ensure content in hub is accurate and build digital campaigns to drive traffic to this content
- Has ability to analyse, combine and report data relating to Marketing engagements.
- Is number savvy and analytically minded.

Ideal background:

- 3 years related experience
- A person who has a strong event and digital marketing understanding (social media, marketing automation, blog, content marketing, YouTube ).
- Understanding the commercial audience which can be enterprise decision makers, IT decision makers, CEOs, business leaders and HRs (line of business users) he or she needs to understand which marketing tactics and content will resonate well with this audience.
- Marketing analytics background
- Bsc or Msc in Marketing

Location: Espoo, Finland

Start: ASAP

Work time: Full-time (37,5 h/ week)

Duration: Permanent / long term contract

Interested? Apply as soon as possible at www.experis.fi

For more information please contact Delivery Manager Katja Mercedes, 0400 253 248 or katja.mercedes (at) fi.experis.com

numberOfPosts: 1

jobCategoriesCodes_0: http://data.europa.eu/esco/isco/C2431

positionTypeCode: contract

Työnantajan nimi: Experis

source: TIVA