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Työnimike: Junior researcher in digital marketing

Työnkuvaus:
https://www.lut.fi/school-of-business-and-management is looking for a

junior researcher in digital marketing

to strengthen its strategic research area in digitalization and business analytics. Specifically, we are looking for a ?curious mind' who aims at an academic career and is passionate about new technologies and how they can be used for the benefit of companies, consumers, and the society at large.

Job abstractJV_description

- The main task is to complete doctoral studies and conduct dissertation research
- Teaching-related tasks (in the beginning, assisting tasks in teaching)
- Participation in the research projects and the acquisition of research funding
- Other organizational tasks

Topic of dissertation research

Junior researcher's dissertation is related to one of the following areas:

- Transformation in marketing management
- How does digitalization change marketing strategies and mindsets?
- What are the new capabilities that are needed in marketing organizations?
- What are the new forms of organizing and ways of doing in marketing?

- Disruptive technologies and marketing
- What are the implications of new disruptive technologies (e.g., artificial intelligence, blockchain, virtual reality) on marketing?
- How can marketers harness new technologies for creating business benefits?

- Data-orientation in marketing
- How are data and analytics used for marketing decision-making?
- What are the limitations of data-driven marketing?

- The dark side of digital marketing
- What kinds of ethical concerns and fears are related to the use of new technologies for marketing purposes?
- How do consumers weigh the importance of privacy and personalized services?

What we offer

- An opportunity to launch a successful academic career and to become a digital marketing expert
- A four-year (2+2 years) funding for completing the doctoral degree.
- Note A: The research work starts with a two-year term, which can be extended for another two years provided that the studies have progressed successfully
- Note B: The junior researcher must obtain the postgraduate study right for the doctoral degree within one year of the beginning of the employment relationship.

- The starting salary ranges between 2400 ? - 2600 ?. Previous work experience may positively affect the starting salary if considered relevant to the job abstractJV_description. Increases of salary are based on performance or changes in job abstractJV_description.
- Encouraging and supportive supervision and research collaboration by Associate Professor Anssi Tarkiainen and Assistant Professor Joel Mero
- Part-time distance work is supported (attendance at the office is expected ca. 3 days per week)

Eligibility requirements

The potential applicant must have:

- a higher university degree (M.Sc. or equivalent) in a relevant field (e.g., marketing or information systems) with excellent grades
- a fluency in English language (both written and oral)
- the ability to complete the doctoral studies within four years.

How to apply

Please submit all the application materials in English:

- Your curriculum vitae
- A copy of your Master's diploma
- A Master's thesis
- An account of your merits and activities of significance to the vacancy (max. 2 pages)
- A tentative dissertation research plan (5-10 pages) related to one of the dissertation research areas listed above (see ?Topic of dissertation research' above). The research plan should be structured as follows:

1. Introduction: Research problem or gap, importance of the topic, research questions etc.
2. Theory / Literature review: a tentative theoretical framework for your dissertation or relevant literature streams related to your topic
3. Methodology (Possible methods to explore and investigate the topic)
4. Results and contributions: expected results and contributions to theory and practice.

The deadline for application is 15 January 2019 (at midnight, Finnish local time, UTC + 2). Please submit your application together with the required attachments through the university's online application system.

Starting date: 1 February 2019 (negotiable)

Trial period: The work starts with a six-month trial period.

Additional information: Associate Professor Anssi Tarkiainen (anssi.tarkiainen (at) lut.fi) and Assistant Professor Joel Mero (joel.mero (at) lut.fi)

LUT University, LUT. LUT's Trailblazer strategy is searching for answers to four key questions: Are we going to burn up everything? Is humanity condemned to suffer from the water it has polluted? Will waste be the grave of our future? Will we let Europe degenerate to the world's back yard? No. We will lead the way with a trailblazer spirit. We have been ranked among the world's top universities (Times Higher Education and QS rankings). We are compact by size, with intensely focused operations. Combining technology and business, we have served as an academic forerunner since 1969. Our international science community encompasses 6,500 students and experts.

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jobCategoriesCodes_0: http://data.europa.eu/esco/isco/C2431

positionTypeCode: directhire

Työnantajan nimi: Lappeenrannan teknillinen yliopisto

source: TIVA