Työnimike: Marketing Manager

Työnkuvaus:
ROLE DESCRIPTION EXFO is among the leading providers of next-generation test and service assurance solutions for network operators and equipment manufacturers in the global telecommunications industry. Founded in Quebec City in 1985, EXFO has a staff of approximately 1600 people around the world. With offices in the four corners of the globe, EXFO benefits from the best human resources to build a highly competent team. www.exfo.com As a member of EXFO's family, you will evolve in a dynamic and innovative environment, where work is synonymous with fun. Under the supervision of the Team Manager - Campaign Management, you will be responsible for the elaboration of the marketing campaign strategies and plans as well as their roll-out - working in close relationship with the members of the Service Assurance business unit for all the key products, applications and markets. You will collect market intelligence data on targeted buyer personas in order to craft the relevant messaging and positioning for our product portfolio. The Marketing Manager will conceive and develop innovative marketing programs contributing to build EXFO's brand reputation, drive demand, enable our sales organization and ultimately engage customers further into the sales funnel. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits are crucial. By developing a creative mix of marketing tactics including digital marketing, collaterals, webinars, tradeshows and events, you will contribute towards the realization of the corporate marketing objectives. The Marketing Manager will also organize results of marketing campaigns by establishing measurable goals and asses their ROI. In your role, you will liaise with the sales organization while also working closely with the multidisciplinary teams inside the communications-marketing department (Digital Marketing, Field Marketing and Communication Agency). Key Responsibilities Market intelligence - be the expert on your buyers, how they buy, what are their buying criterias and their buying cycle; be the expert on your competition and how to be more competitive than them. Develop positioning and messaging that differentiates EXFO in the market. Develop umbrella campaigns based on specific customer needs and behaviors to present a need/solution approach and leverage multi-products offering. Sales enablement - communicate the value proposition of the products to the sales team and equip the sales organization as well as distribution channels with tools that supports the selling process of your products. New Product launch - plan the launch of new products and ongoing releases to integrate NPIs as part of your campaigns, manage the cross-functional implementation of the plan. Demand generation - develop the strategy and manage the marketing programs that drive demand. Campaign measurement - track the performance of your campaigns to ensure objectives are met or exceeded. REQUIREMENTS Deep understanding of marketing strategies and communication from an international perspective. Excellent knowledge of telecommunication markets in a B2B environment. Knowledge of networking technologies. Familiarity with international markets. Experience with new product launches and integrated campaigns. Sales experience (asset). COMPETENCIES REQUIREMENTS Very strong written & oral communication skills. Sense of responsibility, organization and planning. Action, results and customer-oriented. Strategic attitude and vision. Problem-solving ability, and ability to suggest innovative and creative solutions. Strong analytical skills with the ability to think and execute both strategically and creatively. Business-oriented. Demonstrated ability to work efficiently in a team, in a matrix environment. ACADEMIC AND PROFESSIONAL REQUIREMENTS Education: Bachelor or Master Degree in marketing, or MBA with a concentration in marketing. Work experience: Minimum of 5 years in a simi

Työnantajan nimi: EXFO Oy

Työnantajan osoite: Elektroniikkatie 2 A, 90590 OULU

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Työn lyhyt kuvaus: Mainonnan ja markkinoinnin erityisasiantuntijat

Maa: Suomi

Alue: Pohjois-Pohjanmaa

Sopimuksen kesto: Tilapäinen

Sopimuslaji: Kokopäiväinen

Kokea: Yli 5 vuotta

Lähde työtarjous:
MOL/Työ- ja elinkeinoministeriö, Julkiset työvoimapalvelut, Suomi