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Työnimike: Product Marketing Manager, Content

Työnkuvaus:
The Product Marketing Manager will be responsible for providing our sales and marketing teams with the information they require to advance product sales for specific industries and use cases. You will craft the messaging and positioning for products, and conceive and develop innovative marketing content and programs that drive demand.

This role works with marketing and sales on go-to-market strategies and serves as a liaison with other departments such as product management and product development to ensure a strategic approach and flawless execution. This role focuses on helping grow product capabilities, customer appeal, and revenue.

If you're a dynamic, self-motivated professional who likes using your creativity to help create a strong marketing message that increases sales, we'd love to have you as part of our team.

Main responsibilities:

- Collaborate with product management, sales, services, and marketing to develop product positioning and messaging that resonate with our target buyer personas.
- Market intelligence: be the expert on our buyers, who are they, how they buy and their key buying criteria.
- Understand the competitive landscape: be an expert on our competition and how they are positioned.
- Understand and document our buyer's process, including where they get information, and the who, what, when and why behind the decisions they make.
- Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
- Ensure that:
A product and its new features are appropriately positioned on the market,
Sales and marketing teams have all the necessary knowledge and materials enabling them to attract new customers,
The product could satisfy the target audience's needs and overcome their pain points,
Product demand and adoption are on continuous rise, and
The product remains relevant as markets evolve.
- Oversee the production of sales and marketing materials.
- Act as the primary thought leader for the products you support externally, including speaking engagements and written works.

Job Requirements:

- 2+ years of relevant work experience in marketing B2B software products with at least 1 year of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research). Experience and knowledge of document management and enterprise content management industry is highly desirable.
- Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties.
- Excellent written and verbal communication skills in English.
- Strong research, problem solving and analytical skills.
- Ability to think creatively and innovatively.
- Proficiency with creating written and video content.
- BBA, MBA or M.A./M.S. in Business or Marketing.

numberOfPosts: 1

jobCategoriesCodes_0: http://data.europa.eu/esco/isco/C2431

positionTypeCode: directhire

Työnantajan nimi: M-Files Oy

source: TIVA