Työnimike: Segment Marketing Communications Manager

Työnkuvaus:
ABB (www.abb.com) is a leader in power and automation technologies that enable utility, industry, and transport and infrastructure customers to improve their performance while lowering environmental impact. The ABB Group of companies operates in roughly 100 countries and employs about 135,000 people. We are looking for a Segment Marketing Communications Manager for the global Marketing Communications function serving the Drives and Controls and the Motors and Generators business units. The job is located in Helsinki, Finland. The assignment is temporary maternity leave replacement, and it is valid until February 2018. In this job, you will be responsible for growing ABB's image and increasing awareness of our drives and motors solutions among our customers, as well as highlighting the technical benefits and value ABB brings to our customers across industries and applications. Other tasks include preparing and implementing annual marketing communication plans and budgets for the assigned market segments. Closely following market trends and competition, you will also be responsible for developing new ideas and suggestions for improving marketing actions and efficiencies. You are an innovative thinker who works well under pressure and is capable of meeting tight deadlines. Your responsibilities: - Create content and messaging that connects with ABB customers in the assigned market segments - Plan and execute marketing programs to generate and nurture sales leads, selecting the best mix of marketing channels for each marketing program, including evaluating the results - Develop and implement digital and social media plans for assigned market segments to enhance visibility, engagement, and attraction - Build virtual communication and content expert teams across the business units, and drive projects through to completion We offer: - The opportunity to work in a dynamic, multicultural team in international business - A position that allows you to expand your knowledge of digital marketing and marketing automation Requirements: - B.Sc. or M.Sc. in marketing or engineering with previous work experience in marketing communication in international business - Excellent communication skills and a natural enthusiasm for developing effective messaging - Proficient project management skills - Proven success in digital marketing and lead generation - Excellent interpersonal skills and cultural sensitivity to form strong networks within the organization - Fluent written and spoken English; other languages are a benefit Ideally, you: - Understand automation, variable speed drives, PLCs and motors - Have a strong interest in digital marketing, social media and the Internet

Työnantajan nimi: ABB Oy

Työnantajan osoite: 00380 HELSINKI

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Työn lyhyt kuvaus: Mainonnan ja markkinoinnin erityisasiantuntijat

Maa: Suomi

Alue: Helsinki-Uusimaa

Sopimuksen kesto: Tilapäinen

Sopimuslaji: Kokopäiväinen

Lähde työtarjous:
MOL/Työ- ja elinkeinoministeriö, Julkiset työvoimapalvelut, Suomi